I once heard a speaker at a conference whose guiding principle in business was, “Give ‘em the pickle.” This successful entrepreneur owned a chain of ice cream parlors and restaurants, and one day a regular customer asked for an extra slice of pickle to go with his burger.
I have no idea if it was a dill pickle slice or a sweet pickle slice but for the record I am a dill pickle man. Pair that up with some fresh sliced tomato, lettuce, ketchup and a juicy cheeseburger, and I am one happy camper!
Anyhow, the waitress told the customer she could sell him a side order of pickles for $1.25 and when he said he only wanted one slice, she checked with her manager and kindly offered to sell it to him one for a nickel!
Needless to say, the customer was not happy. He wrote a letter to the owner (the speaker I listened to) to complain and threatened to never come back. The owner wrote back and convinced the customer to give the restaurant another chance. The customer did and like a good Hollywood ending, everyone went home happy.
Afterward, the owner made “Give ‘em the pickle” his company’s rallying cry when it came to customer service and the pickle philosophy was born.
We don’t sell pickles at Western Exterminator Company but we do strive to deliver exceptional customer service each and every day. The biggest part of the customer service equation is people. And at Western we are fortunate to have some of the best in the business on our team.
Western Exterminator’s Service Technicians are knowledgeable and highly-trained. They have access to the latest proven products and equipment, and are backed up by a team of certified entomologists, sanitarians and a registered environmental health specialist who provide solutions to any pest problem our commercial or residential customers may encounter.
We leave no stone, garbage can or dumpster, couch cushion or commercial freezer unturned in search of pests. And when we find ants, bed bugs, cockroaches or rodents we get rid of them for good.
Our Service Technicians participate in extensive training before they set foot in your home or restaurant kitchen, and the learning doesn’t stop there. Our Technical Division conducts regular training sessions to keep our front-line service personnel up-to-date on the latest trends and techniques.
I often sit in on these meetings and I always take away new information or tips that help us do a better job preventing and eliminating unwanted pests in customers’ homes and businesses.
We also have invested in technology to better identify the nasty pests who want to set up shop in your crawlspace or on your store shelves.
Earlier this year I wrote about the high-tech microscope Western Exterminator purchased to zoom in on pest specimens our customers send to us to identify.
Last year we identified more than 1,300 specimens and at 500x magnification our new microscope helped make the identification process quicker and more accurate.
Another reason Western Exterminator can claim we are the “Best in the West” is because of the dedication our people have to our company and our customers.
I run out of fingers and toes counting the number of employees who have been with us for 25+ years. There are over 80! The experience and knowledge they offer customers on how to keep their homes and businesses pest-free is unmatched.
Our corporate headquarters and service center bulletin boards are filled with letters from customers saying how much they enjoy interacting with our technicians and how friendly and courteous they are (not to mention good at getting rid of pests!). You can always count on that whenever you cross paths with a Western Exterminator professional.
Can we help you with a pest problem in your home or office? If so, I want to hear from you. You can send me an e-mail at [email protected]. I’ll be sure to get back to you right away with an answer.
Until next time, thanks for making Western Exterminator Company “The Final Word in Pest Control®.”
Have a pest free day.